Custom, AI-Native E-Commerce Platform
A modern, high-performance commerce experience engineered end-to-end as a bespoke Next JS solution for Empress Origin — with a personal AI agent, “Ori”, built directly into the product.
PROPOSAL BY
Studio Butterfly
House 22, Road 9/A, Nikunja 2, Dhaka
PREPARED FOR
Empress Origin
39/B New Eskaton, Dhaka, Bangladesh
Overview
A bespoke platform tailored to Empress Origin’s brand, catalogue and operations.
Empress Origin is a premium beauty & skincare brand offering authentic products from Korea, Japan, the USA and the UK. Studio Butterfly proposes a fully custom, high-performance e-commerce platform — engineered as a bespoke Next JS solution rather than an off-the-shelf template — and tailored end-to-end to your brand, catalogue and operations.
Beyond a beautiful storefront, the platform is AI-native: a personal AI agent named “Ori” (after Empress Origin) is built directly into the product to guide shoppers, answer questions, recommend products, build routines and even place orders — a true agentic experience, not a third-party chat widget.
Storefront & Customer Experience
A premium, conversion-focused shopping experience.
Super clean, modern UI
A premium, conversion-focused storefront tailored to the Empress Origin identity.
Registration & login — OTP / Social
Frictionless sign-up with OTP and social (Google / Facebook) login.
Customer account management
Orders, addresses, wishlist and profile in one place.
Advanced search & filtering
Fast, typo-tolerant search with rich category and attribute filters.
Product wishlist
Save-for-later that syncs across devices for logged-in customers.
Express checkout (Buy Now)
One-tap purchase that skips the cart for faster conversion.
Frequently bought together & cross-sell
Smart cart and product-page recommendations that lift order value.
Free-shipping threshold progress bar
A live “add X more for free shipping” nudge that grows basket size.
Customer reviews
Verified-buyer ratings and reviews with rating breakdowns.
Product questions (Q&A)
Shoppers ask product questions; published answers help everyone.
Product request
Customers request products for us to source — with photo and link.
Shoppable video gallery
Short-form videos with tagged products for instant shopping.
Blog & beauty content hub
Skincare guides and ingredient explainers that drive SEO traffic.
Commerce & Operations (Admin)
Complete control over catalogue, orders and your team.
Product / Category / Brand management
Full catalogue control with rich media and brand pages.
Inventory & stock management
Real-time stock levels across the catalogue.
Product expiry management
Track batch expiry dates with near-expiry alerts and first-expiry-first-out control.
Customer & order management
Complete order lifecycle and customer records.
Coupon / campaign management
Flexible discounts, promotions and seasonal campaigns.
Customer review management
Moderate, publish, hide or remove reviews.
Role & permission management
Granular team access with defined roles.
Detailed reports & analytics
Sales insights, top products and business dashboards.
Request & question desk
Review and respond to customer requests and questions.
Marketing & Growth
Tools that acquire, retain and re-engage customers.
Loyalty program & UGC funnel
Reward points that drive reviews, referrals and user-generated content.
Email automation
Order notifications, review-request emails and win-back / retention flows.
Abandoned-cart recovery
Automated email / SMS reminders that win back unfinished checkouts.
Email / SMS / In-app push notifications
Timely, multi-channel customer messaging.
Facebook Pixel & Conversion API
Server-side tracking for accurate ad attribution and retargeting.
Payments & Delivery
Built for how Bangladesh shops and pays.
Cash on Delivery (COD)
Bangladesh’s most-used payment method, fully supported.
Online payments — SSLCOMMERZ, bKash, Nagad
Complete local digital checkout.
Partial / advance payment on COD
Collect the delivery charge up front to reduce fake orders.
COD fraud & order-confirmation flow
Phone / OTP verification and an admin confirm-call queue before dispatch.
Courier integration & live tracking
One-click courier booking with real-time order-status tracking.
Integrations & Technical Foundation
A bespoke, scalable build — not a template.
Custom Next JS e-commerce solution
A bespoke, high-performance build — not a template.
Secure & scalable microservice architecture
Modular services that scale with the business.
REST API
Open API for third-party integrations and future mobile apps.
SEO-friendly & responsive
Fast, search-optimised and flawless on every device.
AI Suite — Powered by “Ori”
A personal AI agent, native to the platform.
Ori is a personal AI agent named after the Empress Origin brand — a true agentic feature engineered natively into the platform, not embedded from a third-party app. Ori understands the catalogue, the customer and the brand, and can act on the shopper’s behalf.
Ori — personal AI shopping agent
Conversational guidance built into the storefront.
Visual product search
Find products by uploading or pasting an image.
Skin-type analysis
AI assesses skin type to tailor recommendations.
AI product recommendations
Personalised suggestions driven by AI.
AI routine builder
Ori assembles a complete AM/PM skincare routine — and the cart — from the skin profile.
Order placing through AI
Ori can build the cart and place orders for the shopper.
AI product search queries
Natural-language product discovery.
Product-page AI Q&A
Product-specific AI knowledge answers questions in context.
AI product content generation
Auto-generate descriptions, FAQs and copy.
AI customer-question answering
Instant, accurate replies to customer questions.
Natively agentic
A real agent inside the platform — not a bolted-on widget.
What We Need From You
Provided / subscribed to by Empress Origin to deploy and operate these features.
VPS hosting
A virtual private server to host the platform.
AI API key
Credentials for the AI provider powering Ori.
SMS gateway subscription
For OTP and SMS notifications.
Payment gateway service & credentials
Merchant accounts for SSLCOMMERZ, bKash and Nagad.
Bespoke commerce, built around how you grow
We build brand-first commerce platforms that are fast, scalable and genuinely AI-native. Rather than retro-fitting a generic template, every element — from the storefront experience to Ori’s agentic capabilities — is engineered around how Empress Origin sells and grows. We would be delighted to partner with you on this build.